By the Sea

In the summer of 1937, Tony Sarg and several others promoted a hoax in Nantucket.

Sightings of a sea serpent were advertised... footprints were found... stories published...

Then, the serpent appeared on South Beach (now Washington Extension - not where it was intended to land!): it was one of Sarg's Macy's Day Parade balloons.

Tony Sarg (1880-1942) was an American puppeteer, illustrator, designer and painter. He is famous for creating balloons for the Macy department store parades and many illustrations for magazines. He owned a store in Nantucket, the Tony Sarg’s Curiosity Shop.